Diploma of Social Media Marketing

Entry Requirements

International Students must:

Be a minimum of 18 yrs. of age
Minimum of year 12 higher school certificate or equivalent;
Intermediate computer skills;
Have an IELTS or equivalent score of 6.0 with no less than 5.5 in any band and
Access to a laptop or tablet for home and classroom use

Note: Equivalent Year 12 for International Students is educational equivalent in home country or International Baccalaureate.

Course Details

Learn the social media marketing skills that allow organisations of all sizes to make the connections and contacts they need.

As part of your coursework, you will develop a comprehensive social media marketing strategy for your chosen enterprise. You can action these strategies immediately and for ‘real’, or add them to your social media portfolio.

This course can include a 3-month internship across a variety of industries to help you kickstart your career for real.

Completing the 3- month internship is mandatory for students completing the Diploma of Social Media Marketing 10904NAT who do not have employment in a Social Media role. The internship spans over two terms and consists of a 20-hour work week. You will continue to attend classes and submit assignments during this time.

POTENTIAL CAREER OPPORTUNITIES

• Social Media Manager
• Social Media Community Manager
• Social Media Coordinator
• Social Media Strategist
• Content Marketing Manager, Content Strategist

Course Units

Units

• NAT - Plan, implement and manage content marketing
• NAT - Plan, conduct and optimise organic social media marketing
• NAT - Plan, manage and optimise paid social media advertising
• NAT - Establish, build and leverage a personal brand on social media
• NAT - Plan, implement and manage social media conversion strategies
• SIRXMKT006 - Develop a social media strategy
• BSBMKG552 - Design and develop marketing communication plans
• BSBMKG542 - Establish and monitor the marketing mix
• BSBPMG430 - Undertake project work

Further your studies with:

• University Articulations
• Advanced Diploma of Marketing and Communication BSB60520