Bachelor of Marketing and Communication

Entry Requirements

Applicants are required to meet one of the following criteria with a competitive result, and demonstrate that they fulfil any prerequisite requirements and essential requirements for admission:

Recent secondary education:

Meet any prerequisite requirements with a minimum grade of C- or equivalent and

Complete secondary qualifications equivalent to SACE, or

Complete the International Baccalaureate Diploma with a minimum score of 24 points

or

Higher education study

Complete or partly complete a recognized higher education program at a recognized higher education institution

or

Complete at least four Open Universities Australia (OUA) courses at undergraduate level or above

OR

Vocational Education and Training (VET)

Complete an award from a registered training organization at Certificate IV or above

or

Work and life experience

Hold completed secondary qualifications equivalent to SACE obtained more than 2 years in the past

English language requirements:

IELTS score of 6.0; TOEFL iBT score of 60 with Reading and Writing not less than 18; TOEFL paper-based test (PBT) score of 550 with TWE of 4.5; Cambridge CAE/CPE score of 169; Pearson's test of English (Academic) (PTE) score of 50 with Reading and Writing communicative scores not less than 50; CELUSA score of AE4.

Course Details

Combine the business of marketing with the social sciences of communication to help organisations meet their corporate objectives.

As you develop the practical skills needed to become a marketing and communications expert, you will explore consumer psychology and the scientific laws of brand growth. Your lecturers will be the experts who advise brands like Colgate-Palmolive, Mondelez International and Nestlé.

Your studies will also cover specialised courses such as business management, communication, advertising, and public relations. For high achieving students, there are also vacation research scholarships available providing valuable real-world experience while you study.

What you'll learn

This degree offers an equal mix of marketing and communication subjects, and over the course of your studies you will also gain a solid grounding in general business principles. In your first year you will be introduced to consumer behaviour, marketing principles, communications and public relations.

This degree will teach you to think critically, manage projects and work as part of a team. You will also develop first-rate expertise in professional marketing and communication practice through the integration, planning and management of key communication projects in an organisational context.

Career outcomes

Your career

Our quality teaching and experiences beyond the classroom will ensure you graduate career-ready.

Careers to consider:

Advertising account manager: managing client relationships; preparing creative briefs; managing the production of advertisements; managing internal and external communications.

Advertising executive: supervising the production of advertising campaigns; developing plans to increase sales for clients; acting as a liaison between their agency and its clients.

Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand.

Copywriter: using creative writing to captivate readers or motivate them to take action; creating copy for advertising in various forms such as billboards, catalogues and on the web.

Corporate communications adviser: building and maintaining brand; generating media coverage and message placement; public speaking; partner and relationship building; writing and editing.