Bachelor of Business (Marketing)

Entry Requirements

Applicants are required to meet one of the following criteria with a competitive result, and demonstrate that they fulfil any prerequisite requirements and essential requirements for admission:

Recent secondary education:

Meet any prerequisite requirements with a minimum grade of C- or equivalent and

Complete secondary qualifications equivalent to SACE, or

Complete the International Baccalaureate Diploma with a minimum score of 24 points

or

Higher education study

Complete or partly complete a recognized higher education program at a recognized higher education institution

or

Complete at least four Open Universities Australia (OUA) courses at undergraduate level or above

OR

Vocational Education and Training (VET)

Complete an award from a registered training organization at Certificate IV or above

or

Work and life experience

Hold completed secondary qualifications equivalent to SACE obtained more than 2 years in the past

English language requirements:

IELTS score of 6.0; TOEFL iBT score of 60 with Reading and Writing not less than 18; TOEFL paper-based test (PBT) score of 550 with TWE of 4.5; iBT score of 60 with Reading and Writing not less than 18; Cambridge CAE/CPE score of 169; Pearson's test of English (Academic) (PTE) score of 50 with Reading and Writing communicative scores not less than 50; CELUSA score of AE4.

Course Details

You will graduate with an industry-accredited degree and the ability to understand markets, develop strategies and grow revenue for business.

You will also learn from lecturers and tutors who advise some of the world’s biggest brand and have the opportunity to apply for a Vacation Research Scholarship with the Ehrenberg-Bass Institute for Marketing Science.

You could get the opportunity to be selected to participate in our on-campus Marketing Clinic and provide advice to small and medium-sized businesses under the supervision of marketing experts, and to conduct a research project with another student in an organisation.

UniSA Business is the only business school in South Australia accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) – the world’s leading accreditation bodies recognising excellence in business education and research at a global level. These dual accreditations demonstrate the high standards we hold across all areas such as teaching, student learning and research, as well as our commitment to continually improving the quality of our programs.

3+1 Pathway to Masters

Want to gain a postgraduate degree with just one extra year of study? You can package the Bachelor of Business (Marketing) with the Master of Management (Tourism and Event Management) degree and graduate with two qualifications in just four years with our 3+1 Pathway to Masters program. This unique offering allows you to fast-track your studies, develop greater expertise and broaden your career opportunities. You will study a three-year bachelor's degree and a one-year master’s degree (typically two years) in four years by using your undergraduate courses or electives.

Career outcomes

Account manager, Brand manager, Business development manager, Fundraising and development officer, International marketer, Market researcher, Marketing coordinator, Marketing insights analyst, Marketing manager, Media planner/Campaign manager.

What you'll learn:

This degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as international business, economics, accounting and business intelligence.

In your marketing specialisation you’ll then focus on areas such as:

• consumer behaviour
• marketing analytics
• advertising
• branding

This degree can be packaged with a masters degree.

Alternative Pathways:

There are other pathways you can follow to study this degree, including:

• SAIBT Diploma of Business - if you complete this two year Diploma, you can apply to enter the 2nd year of this degree