Master of Wine Business

Entry Requirements

48 unit conversion pathway: Bachelor degree or equivalent

36 unit extension pathway: Bachelor degree or equivalent in Oenology or Viticulture

IELTS: Overall band score of 6.5 and Band score of 6 in all bands; TOEFL Paper-based: total score of 577 with a minimum of 4.5 in the Test of Written English (TWE) or Internet-based: total score of 79 with a minimum of 21 in Writing, 18 in Speaking and 13 in Reading and Listening; Pearson Test of English (Academic) overall score of 58 and Skills profile of no less than 50 in all skills; and Cambridge English-Advanced (CAE): Overall score of 176 and Individual score of 169 in all skills.

Course Details

Home to some of the most innovative and revered winemakers in Australia, South Australia is the ideal location for you to study how business operates in the wine industry. This intensive degree sets you up to have a positive impact on the entire wine value chain; a capability demanded of wine business professionals worldwide.

What will you do?

Our Master of Wine Business is designed for both current and aspiring wine business owners, marketers, managers, winemakers, sommeliers, and staff. You will:

benefit from flexible study modes
build working knowledge and skills in both winemaking and viticulture
learn about direct wine marketing
understand how to evaluate domestic and international markets
study the foundations of wine science
explore legal aspects of the business
undertake a six-unit research project.

There are also internship opportunities across South Australia’s booming wine industry.

Where could it take you?

You might manage a cellar door or an up-and-coming winery. You could work in marketing, sales, tourism or events, delighting customers and crafting irresistible experiences for wine lovers. Perhaps you’ll export South Australia’s best or take on a strategic role in a regional governing body.

Career Readiness

Highly rewarding career opportunities exist for graduates in wine business, marketing and management positions internationally.

Potential careers

Market Researcher, Marketing - Agriculture, Food & Wine, Export / Import trade, Retail, Retail Manager, Wine Marketing

Degree Structure

The Master's program is a 48-unit program of coursework including a 6 unit research project.

Designed to meet the needs of busy professionals, study is available in flexible delivery modes including out of work hours and intensive modes.

If you are interested in winemaking and viticulture, check out our Master of Viticulture and Oenology

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